Of the brands profiled in the second annual Digital IQ Index : policy, all offer some level of service across many aspects of the digital spectrum. however, despite these efforts and prospects ’ willingness to provide data, indemnity providers keep their digital distance. In the digital ecosystem, separating the winners from the losers is not based on which digital elements an insurance company merely possesses, but much how they translate their efforts into holistic experiences across multiple customer journeys. With numerous voids to fill, new players have emerged .
1. StateFarm
Digital IQ : 143
StateFarm secures the crown spot in this years ranking thanks to fleshed out product pages and status as the only tracked trade name to have greater than 30 % organic visibility in three different nonbranded keyword categories : renters insurance ( 63 % ), car insurance ( 36 % ) and life indemnity ( 31 % ). The brand maintains a stable social media bearing deoxyadenosine monophosphate well, with two brand-building Twitter accounts, @ Statefarm and @ JakeStateFarm, and earns the moment most Twitter interactions out of all track brands .
2. Geico
Digital IQ : 140

Geico goes all out as the irregular most fecund display advertiser on background and mobile and represents 30 % of all static and video ad impressions in the Index. It achieves the third gear most Facebook interactions out of all brands thanks to a arduous promotion scheme and promotion of 73 % of its posts. ultimately, Geico makes the most of mobile, with robust io App Store optimization, as 89 % of their about 1.4M ratings across their three apps were five stars .
3. Liberty Mutual
Digital IQ : 139
Liberty Mutual scores with the best Find an Agent tool out of all traverse brands. The tool stands out as it utilizes Liberty Mutual ’ s outgrowth locators infrastructure. Once the drug user has chosen a outgrowth, they are promoted with individual agents at that placement. The tag besides includes across-the-board agent profiles with liaison data, a personal bio, accolades and social media links, and uses cookies to remind users of agent profiles they have previously visited and stoke familiarity .
Top 10 Insurance Brands in Digital 3. Allstate
Digital IQ : 139
Allstate is in full armed as the SEO wizards of the bunch, achieving the highest single class visibility in the Index and 73 % visibility in renters indemnity in particular. It besides earns over 25 % visibility in three of the five product categories ( 43 % cable car insurance, 25 % personal property indemnity, 73 % renters insurance ) .
5. Progressive
Digital IQ : 136
This sword dominates in class text ads as the only brand to achieve above 25 % visibility for top-text ads in three different product categories ( 52 % car insurance, 28 % personal property policy, 45 % renters policy ). progressive ’ s expertness extends to mobile search as well, where it is once again the only brand to achieve greater than 25 % visibility for top-text ads in three different categories ( 51 % car insurance, 29 % personal property indemnity, 37 % renters insurance ) .
6. top10carinsurance.com
Digital IQ : 135

countrywide nudges into the top ten with an impressive social media presence, peculiarly on Facebook, where it is the moment best performer in terms of full interactions as compared to its peers. It averaged 861 interactions per post—over two times the Index average. The brand doesn ’ thymine scant on YouTube either : it earns second most views out of all tracked brands
7. Farmers
Digital IQ : 131
Farmers fosters an intuitive mobile site know with all the essential elements prominently displayed in the fold. Some examples of Farmers ’ features include a radio link to its mobile app, a Click-to-call phone number, a login connect, and Request-a-Quote, which fair 49 % of Index brands offer in the fold of their mobile web site ) .
8. Aflac
Digital IQ : 130
Aflac awe with systematically strong social media operation across the big three platforms. It takes ninth put on Facebook in terms of total interactions and thirteenth place in in interactions per post. It scores second place on Twitter in terms of interactions per post. finally, it fits into fifth place in sum interactions on Instagram and third place in interactions per post on the platform. much of this operation can be credited to the trade name ’ sulfur far-out and quack-y duck quality, who plays mascot across all its social media pages .
9. American Family Insurance
Digital IQ : 126
This post boasts best-in-class locate customer service elements, such as a dogged link to contact options across the whole web site and bouncy new world chat. Its hybrid chatbot/live representative in particular minimizes customer waiting clock, making for a smooth site experience overall.

10. Prudential
Digital IQ : 124
This bequest trade name shows off its agility by demonstrating domination of Instagram. It takes the coat with the most interaction and the most interactions per mail on the chopine, beating other brands by over nine times. One way it does indeed is by utilizing Instagram ’ s tile layout to create attention-getting spreads. It besides focuses on video message and makes use of Stories and Story Highlights to maximize longevity of subject .

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